Why instax™ film?

With dazzling instant iconic-framed prints, stunning colour and professional high-quality film technology, we ask you why not?

Since 1973, our scientists have been playing with all sorts of chemical combinations (don’t try this at home), and taken more than two million test pictures to get just the right results. Not too red, not too blue. Why? Because they’re perfectionists.

Throughout all of our research and development, our mission was to produce a film with all the high-speed advantages of an ISO 800 film. Did we find the perfect formula? We’d be lying if we said no.